Hi, I’m Ema.

I’m a marketing strategist, creative problem-solver and fractional marketing leader who really, really, reeaaalllyyy loves this stuff.

Like, making fake Jenny Craig ads with photos of my cats as a kid loved it. (I wish I was joking)

I grew up in a family of small business owners, so I saw pretty early what it means to build something you care about, put your name on it and hope other people see what makes it special too. I think that part has always stuck with me.

Since then, I’ve built a career across The Walt Disney Company, tourism, destination marketing, municipal leadership and nonprofits. I’ve led teams, built campaigns from scratch, secured major funding, grown audiences and turned big ideas into measurable results, including an 11:1 return on investment.

I hold a Master’s in Management from Harvard University, with graduate certificates in Marketing Management & Digital Strategy and Strategic Management, as well as a Bachelor’s degree in Psychology with a focus on business psychology.

So yes, I love strategy. I love the data. And oh boy do I love a colour-coded spreadsheet.

But what I really love is seeing what people care about.

The idea they can’t stop talking about. The community they’re proud of. The business, place or organization they’ve poured themselves into.

I love finding what makes it special, figuring out how to tell that story, and helping other people care about it too.

That’s the good stuff.

I’ll bring the big-picture thinking, the experience and the slightly unreasonable enthusiasm for a good ad.

You bring the thing you care about.

We’ll figure out how to make other people care about it too.